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British Airways and OpenSkies get an IFE upgrade aboard the Bluebox Carousel by AviIT

05/12/2013

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Longstanding Bluebox Avionics customer British Airways and its French subsidiary OpenSkies have chosen to upgrade their iPad passenger entertainment offer on participating transatlantic flights.

Both airlines opted to enhance the IFE experience for passengers with a new purpose-designed Content Carousel user interface for their secure iPad solution Bluebox Ai.

Content Carousel delivers a more engaging and intuitive navigation experience for users, and greater flexibility for depth of content and filtering options. It also makes best use of iOS gestures functionality, recognizing that business travellers today are savvy tech users who expect smart and elegant solutions from any device they interact with.

BA deploys Bluebox iPads aboard A318 aircraft on its Club World London City service, offering all-seat business class flights between London and JFK. Similarly, OpenSkies, the premium airline connecting Paris to New York, provides each passenger with a Bluebox iPad for IFE.

“The new Content Carousel GUI provided an excellent opportunity for us to enhance the look and feel of the iPad deployment”, says Bluebox Project Manager Kevin Birchmore. “The upgrade went in with ease and we’re really pleased with how it looks.”

“We were really impressed with the look and feel of the new Bluebox GUI; it was an easy decision to move forward with the upgrade. Our passengers will now benefit from a more intuitive user interface, coupled with a tailored selection of programmes to fit our ‘Paris-Yorkers’ clients’ expectations as we’ve also just enhanced our entertainment offer”, adds Karin Drylie, Marketing & Product Manager at OpenSkies.

About OpenSkies

OpenSkies is a premium transatlantic airline that offers guests superior service, competitive fares and exceptional value. OpenSkies currently flies from Paris Orly to New York Newark and JFK, with an intimate three-class configuration. The airline flies just over 100 passengers per flight with Biz Bed offering lie-flat beds, Prem Plus providing large seats that recline 130 degrees, and Eco class accommodating leather seats. OpenSkies offers a unique and quality travel experience offering customers individual iPads packed with recent video programmes, hours of entertainment, an upscale, healthy meal service featuring award-winning wine selections, priority access through security checks for Prem Plus and Biz Bed passengers, and access to the British Airways airport lounges at Orly, JFK and Newark for Biz Bed passengers and Gold and Silver Executive Club members.