Aircraft IT Logo

Skip Navigation LinksHome::Operations::News::German Brand Award: Lufthansa Systems wins two awards in the most important categories
July 2019 June 2019 May 2019 April 2019 March 2019 February 2019 January 2019 December 2018 November 2018 October 2018 September 2018 August 2018 July 2018 June 2018 May 2018 April 2018 March 2018 February 2018 January 2018 December 2017 November 2017 October 2017 September 2017 August 2017 July 2017 June 2017 May 2017 April 2017 March 2017 February 2017 January 2017 December 2016 November 2016 October 2016 September 2016 August 2016 July 2016 June 2016 May 2016 April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 August 2010

German Brand Award: Lufthansa Systems wins two awards in the most important categories

07/06/2019

Lufthansa Systems
Connect with Aircraft IT
Sign up to the Aircraft IT twitter feed for all the aviation industry's latest IT related news
Click here to learn about free Membership to Aircraft IT




German Brand Award: Lufthansa Systems wins two awards in the most important categories 
Recognized as Corporate Brand of the Year 2019 and in the “Excellent Brands – Corporate Services” category

Raunheim, 7 June 2019 – Lufthansa Systems received two German Brand Awards yesterday evening in Berlin for its new and integrated brand identity. In addition to winning the Corporate Brand of the Year 2019 award, the airline IT provider also garnered a second award in the “Excellent Brands – Corporate Services” category. Both prizes recognize the outstanding cross-industry brand management in the competition’s most prestigious categories. Excellent Brands also honors the best product and corporate brands in an industry. 

Lufthansa Systems̕ new brand identity aims to further increase the company’s visibility in the aviation market and enhance the brand’s emotional appeal with expressive messages and a modern look. “We are delighted to have been selected in what are the two most important categories for us. Our bold step to make extensive changes to the brand image at the beginning of the year has been rewarded,” said Olivier Krüger, CEO Lufthansa Systems, who accepted both awards yesterday evening together with Ansgar Lübbehusen, Head of Marketing & Communications. “Lufthansa Systems is an innovative company with extensive expertise in the airline IT sector. It was important for us to underpin this with our new brand identity and thus distinguish ourselves from the competition.” 

The German Brand Award has been presented by the German Design Council and the German Brand Institute since 2016 to recognize successful brands, consistent brand management and sustainable brand communication. Lufthansa Systems already won two awards in 2017 – most notably for its redesigned brand center.

“We want Lufthansa Systems to become a special and unique brand without forgetting our roots within the Lufthansa family. In this process, we adopt an integrated brand approach because just changing our design was not enough for us. We use our new image story 
(Copyright: Lutz Sternstein): Olivier Krueger, CEO of Lufthansa Systems (right), and Ansgar Lübbehusen, Head of Marketing & Communications (left), accept the awards for Lufthansa Systems at the German Brand Award 2019.
(Copyright: Lutz Sternstein): Olivier Krueger, CEO of Lufthansa Systems (right), and Ansgar Lübbehusen, Head of Marketing & Communications (left), accept the awards for Lufthansa Systems at the German Brand Award 2019.

“We are into IT” to vividly and emotionally set us apart from the competition. Our new image has great recall value and conveys uniqueness and modernity. It is a tremendous honor for us that the expert jury has come to a similar conclusion,”
said Ansgar Lübbehusen, Head of Marketing & Communications at Lufthansa Systems.

All nominated companies had to pass a review process with experts from companies, scientific institutions and agencies. To win a German Brand Award, companies need to meet as many criteria as possible in areas such as brand presentation and differentiation. 

Find out more about Lufthansa Systems̕ new brand identity in the Brand Center: