Aircraft IT Logo

Skip Navigation Links
November 2018 October 2018 September 2018 August 2018 July 2018 June 2018 May 2018 April 2018 March 2018 February 2018 January 2018 December 2017 November 2017 October 2017 September 2017 August 2017 July 2017 June 2017 May 2017 April 2017 March 2017 February 2017 January 2017 December 2016 November 2016 October 2016 September 2016 August 2016 July 2016 June 2016 May 2016 April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 August 2010

Philippine Airlines Celebrates 75th Anniversary With APAC's Best Free Inflight Wi-Fi Offer

15/03/2016

SITAONAIR
Connect with Aircraft IT
Sign up to the Aircraft IT twitter feed for all the aviation industry's latest IT related news
Click here to learn about free Membership to Aircraft IT




Philippine Airlines Celebrates 75th Anniversary With APAC's Best Free Inflight Wi-Fi Offer
 
Partners with SITAONAIR to deliver 30-minute sessions for all passengers

GENEVA AND MANILA – 15 March 2016 – Philippine Airlines (PAL) has launched a freemium Wi-Fi service for all passengers as part of its 75th anniversary celebration. PAL is using SITAONAIR’s Internet Onair technology to deliver the service, rebranded as myPAL Wi-fi.  
 
 Jaime J. Bautista, PAL president and COO said: “This myPAL Wi-fi freemium offering is a key part of our commitment to give the best possible service to our passengers. With 30 minutes each across all travel classes, this is the APAC region’s best free inflight internet offering, at least doubling almost every other airline.”

In addition to myPAL Wi-fi, PAL also offers myPAL Mobile* and myPAL Player** on enabled flights.
 
 The Philippine flag carrier also has the region’s second highest proportion of connected jets in its long-haul fleet.  It’s also one of only 11 airlines to have passenger Wi-Fi on over two-thirds of its long-haul fleet.
 
 The airline launched the freemium service to passengers on the first of March and this offering will continue to run for one year. The airline has 21 aircraft equipped with connectivity, including six B777-300ER and 15 A330-300s.
 
 The freemium service launch follows the successful roll-out of SITAONAIR’s award winning new generation inflight portal, which simplifies the sign-up procedure on mobile devices and allows for a greater level of personalised content to be delivered to the passenger.
 
 Bautista continued: “This [freemium service] is the next phase in our roll out, the new generation inflight portal being the first. It was a great success in enabling us to have a better understanding our passengers’ needs and allowing us to give a more personalised, more context-based offering - with premium content that suits their needs and requirements.”
 
Recent analysis by SITAONAIR showed 69% of passengers actively use their personal devices during the flight. The number of Wi-Fi adoptions increases tenfold when connections are free, and 83 percent of sessions are on smartphones (10% tablets, 7% laptops).

 François Rodriguez, Chief Strategy and Marketing Officer at SITAONAIR said: “Free Wi-Fi is a big trend right now. This not only gives airlines a wealth of great data about their passengers, which they can use to more effectively market their services, it accompanies an increase in premium subscriptions and we’re getting anecdotal evidence that it also leads to an improved relationship with the cabin crew.”
 
 * myPAL Mobile is an inflight GSM roaming service that allows passenger to make calls, send text messages and tweets using their own mobile/smart devices.
 
 ** myPAL Player allows passengers to access multimedia files stored on a server in the aircraft using their own Wi-Fi enabled personal device (laptop, tablet or smartphone).